On January 2, the Hyundai Motor Group Chairman and CEO Mong-Koo Chung announced that �brand innovation based on quality� would be the world�s fifth largest automotive group�s new direction.
A few days earlier, on December 28, Kia design chief Peter Schreyer was the first non-Korean to be appointed President of the brand � a remarkable achievement for the 60-year old German and an acknowledgement of his contribution in the carmaker�s success since joining Kia in 2006.
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